The comps flywheel: how every parse builds your data moat

The concept

Every rent roll you parse in Archer automatically becomes a rent comp. Every T12 you parse automatically becomes an expense comp. This means the more deals you evaluate, the richer your proprietary benchmarking data becomes.

After 20 deals, you have 20 properties of custom comp data. After 100 deals, you have 100. This data is exclusive to your team — no other Archer client sees it, and it appears alongside Archer's institutional comps every time you underwrite a new deal in a nearby market.

Why it matters

Most comp databases give you the same data everyone else has. The flywheel gives you data nobody else has — actual in-place rents from real rent rolls, actual operating expenses from real T12s, mapped to your specific Chart of Accounts at whatever granularity you use.

A broker who's run 50 deals in Dallas has 50 properties of proprietary Dallas comp data. When deal 51 comes in, those 50 custom comps appear automatically. That's an institutional-grade data advantage built simply by doing normal work.

How to accelerate it

Parse historical deals. If you have rent rolls and T12s from deals you evaluated last year, run them through Archer. You don't need to do a full underwrite — just use Parse Document to extract and save the data. Each one adds to your comp base.

Bulk upload. If you have a large backlog of historical files (common when switching from another platform), contact the Archer support team. They can process bulk file sets — just organize files by property with an address identifier and they'll parse them all for you.

Save to Archer consistently. Custom comps only register when data is saved. If you parse in-app, it saves automatically. If you parse in Excel, hit Save to Archer.