Understanding location scoring: colors, percentiles, and what the numbers mean

What are the colored score boxes?

When you view a property's location data in Archer, you'll see colored boxes next to metrics like Crime Score, School Rating, and other location indicators. These colored numbers are percentile rankings on a 1–100 scale.

How percentile rankings work

The percentile compares that property's metric to all other properties in Archer's database. A score of 75 means the property ranks higher than 75% of properties for that metric.

Green boxes indicate favorable scores (higher percentile for positive metrics like school ratings, or lower percentile for negative metrics like crime).

Yellow/orange boxes indicate moderate scores.

Red boxes indicate less favorable scores relative to the broader dataset.

What each metric measures

Crime Score: Based on local crime data. A lower crime rate results in a higher (greener) percentile ranking.

School Rating: Derived from Great Schools™ data. Reflects the median high school rating for the property's zip code.

Other location metrics like population growth, income levels, and new construction pipeline follow the same pattern — each is ranked as a percentile against the broader database.

Using scores in your analysis

These scores are designed for quick visual screening, not as standalone investment criteria. Use the scores to identify patterns and flag areas for deeper research, then layer in your own market knowledge.

For a full breakdown of every data source behind these metrics, see the article "Archer Data Sources" in the Market Research section of this Help Center.